Juicer Market Analysis

In the huge market of mainland China, the juicer industry is in a period of rapid growth. The penetration rate of juicers in my country is still very low, but they have gradually become familiar to consumers, and sales have grown rapidly.

There are two main types of consumer groups for juicers: one is families with children or the elderly. Children are picky eaters and the elderly have bad teeth. Juicing by themselves can satisfy them with sufficient nutrition; the other is the pursuit of fashion and life. For young people with taste, the juicer meets their needs of advocating individual tastes. With the improvement of the quality of life, consumers' mentality has begun to transition from the most basic needs of life to a nutritious and healthy taste life, which provides the possibility for the more popularization of juicers. Whether it is a juicer or a food processor, they are both in the market introduction period. For most consumers, they are still luxury goods. It is very important for companies to guide consumers' consumption concepts.

Fruits and vegetables are the main foods for human intake of vitamins. Studies have shown that people who eat fruits and vegetables regularly have a higher health status than those who do not like fruits and vegetables. Especially in the prevention of diseases, fruits and vegetables also have an irreplaceable role, which is really part of a healthy diet. Excellent. Although fruits and vegetables are rich in nutrients, many people do not like to eat them directly. Therefore, many families are equipped with juicers to solve health problems.